Partnerships and collaborations
I'm Wafa, a baker, food creator, and SEO nerd who turned a personal experiment into a genuinely joyful corner of the internet. If your brand belongs in a kitchen, it belongs here.
I started Simply Wafa as a way to learn SEO by doing: building a real site, writing real content, and watching what actually works. What I didn't expect was how much I'd fall in love with it.
Now I bake almost every week. I bring things to family dinners, drop off cookies with friends, and end up filming half of it along the way. The blog and the content feel like one thing, something honest and ongoing, not a performance.
The result is an audience that found me the same way I found this: by actually caring. They come for the recipes, stay for the voice, and trust what I recommend because they know it's real.
By the numbers
5 300
Monthly visitors
1 500+
Monthly Google clicks
7 000+
TikTok followers
2 700
Instagram followers
770
YouTube subscribers
EN / FR
Bilingual audience
Data as of June 2026
My readers and followers are home bakers in France, Canada, and the UK, mostly women aged 25 to 45 who cook with intention and buy with care. They speak both French and English, and they're equally at home on Google and TikTok. They don't need to be sold to; they need to be shown something worth trying.
Every collaboration is designed to feel authentic and genuinely useful for my audience.
A dedicated recipe featuring your product, published in both English and French with full SEO optimisation.
Authentic short-form video (TikTok, Instagram Reels) and static posts featuring your brand.
In-depth articles (guides, tip pieces) naturally integrating your product into useful content.
A dedicated mention in our weekly newsletter sent to our engaged subscriber base.
I only partner with brands I'd genuinely use: quality ingredients, honest kitchen tools, or anything that makes the baking experience better. I don't do bulk deals, and I don't publish things I wouldn't say out loud. If that sounds like a fit, it probably is.
Send me a message and let's figure out what we can make together.
[email protected]